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We recently conducted a SWOT analysis for a retiring police commander from New York. The commander was interested in starting a business as a legal investigator assisting criminal defendants and attorneys. The commander completed his questionnaire and provided his CV to us for review. One of the questions the commander answered was his knowledge of his clients. He stated, "I've been dealing with attorneys for 30 years, I know how they are and how they think." Our recommendation to the commander in our synopsis was defense attorneys operate on a complete different level than prosecuting attorneys. They use different language, are in a for-profit-business, belong to different associations and have a vested interest in their businesses. The retiree said "ahhhh attorneys are attorneys...".
Attorneys are attorneys, however would you market differently to a defense attorney as opposed to a corporate business attorney? Of course you would... Know your client.