What should you name your P.I. Agency?  The answer of course is... that depends.  It depends on what your goals are, who your customers are and what reaction you want to create.  We've perused the expired licensing data of California with a few other states observed some pretty interesting non-renewed names of agencies.  Some include:





These words in the agency names all conjure up old school type of PI business and are probably not appropriate for a modern P.I.  Using your last name in the name seems to be relatively common but how does it compare to a name that reflects a service or benefit that you provide? Naming your agency is as important as selecting the services you provide.


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